BarrelHouse Brewing Co. Trademark Guidelines

BarrelHouse Brewing Co.'s (BHBC) Trademark Guidelines (“Guidelines”) were created to help our branding partners understand how to use our brand assets correctly, including BHBC logos, trademarks and any other word, name, phrase, image, or other designation that identifies the source or origin of any of BHBC's products or taprooms (“BarrelHouse Brewing Co. Brand Assets”). You are permitted to use the BHBC Brand Assets only following these Guidelines and the BHBC Style Guide above. Any use of the BHBC Brand Assets contrary to the Guidelines or Style Guide is prohibited. BHBC reserves the right to revise or update the Guidelines and Style Guide at any time at its sole discretion.

The BHBC Brand Assets are valuable BHBC intellectual property. By using or referring to any BHBC Brand Asset, you agree to comply with the Guidelines and the BHBC User Terms of Service. You also acknowledge that BHBC is the sole owner of the BHBC Brand Assets, agree not to challenge or interfere with BHBC’s rights in its Brand Assets, and agree that all goodwill derived from use of the BHBC Brand Assets inures only to the benefit of BHBC. We may review use of our Brand Assets at any time, and we reserve the right to terminate or modify any permissions granted by BHBC.

If you have a separate written agreement with BHBC, that agreement may include different or additional terms concerning the use of the BHBC Brand Assets. If so, please follow the specific guidelines in your agreement and these Guidelines. To the extent these terms differ, the specific guidelines in your agreement will control.

BHBC Brand Assets

For clarification purposes, the BHBC Brand Assets include both registered and unregistered trademarks of BHBC, including the BHBC wordmark, all supplied BHBC logos, and other BHBC slogans and taglines.

HOW TO USE (AND HOW NOT TO USE) BHBC BRAND ASSETS

You may only use the BHBC Brand Assets in the most current form provided by BHBC in the BHBC Style Guide above per these Guidelines, including the do’s and don’t’s outlined below:

Do not use the BHBC Brand Assets as part of any of your own trademarks, logos, company names, icons, product or feature names, domain names, social media handles, or avatars. For example, do not physically combine or intermingle any BHBC Brand Assets with your own trademarks or logo; they must remain separate.

Do not modify the BHBC Brand Assets in any way, including by changing any colors or dimensions, obstructing or printing over any part of the asset, or adding your own design elements.

When you are designing your own website and marketing materials, do not imitate the distinctive look and feel of any of the BHBC website, logos, slogans, taglines, icons, or marketing materials. Also, do not register or use a domain name that incorporates “BHBC” or any confusingly similar term in the domain name itself.

Do not use any BHBC Brand Asset in a damaging or derogatory way, or in connection with any social media or website that violates any law or BHBC’s User Terms of Service.

When you reference BHBC, your reference must clearly and accurately indicate your relationship to BHBC.

Do not use the BHBC Brand Assets in a way that suggests or implies sponsorship or endorsement by BHBC, or any affiliation with BHBC, including but not limited to making the BHBC Brand Assets larger or more prominently placed than your own house brand or trademark.

If you have questions about these Guidelines or proper use of the BHBC Brand Assets, please contact marketing@barrelhousebrewing.com.